MERCEDES-BENZ
Project by Inside Eventum premo & Raduga Design 2017, St. Petersburg
Presentation of the new Mercedes-Benz Maybach and Mercedes-Benz S-Class, St. Petersburg
[ The presentation of the new Mercedes-Benz Maybach and Mercedes-Benz S-Class took place in a closed format as part of the SPIEF in St. Petersburg. The arriving guests found themselves in a endless mirrored room, where an exciting show began. The effect of reflections completely disappeared, and the presentation of new cars began in place of the mirrors. The impressive kinetic light installation, that was synchronised with graphics, changing colors, began to move smoothly, precisely copying the movements of cars. When two cars passed each other and stopped, the room again turned into a mirror, and each viewer had the opportunity to familiarize themselves with the new products in detail ]