Alfa-Bank
Project by Wonder agency 2024, Moscow
Presentation of rebranding of the premium service "Alfa Only", Moscow
[ An exciting presentation of the rebranding of Alfa-Bank’s premium service, called "Alfa Only", took place in Zaryadye Park. A central modern art installation and main show were designed and developed for the event. The art installation featured the lightest silk in the world, which floated and created the image of waves. A kinetic sphere levitated in the center of the waves, symbolizing the rising of a pearl - the main symbol of the clients new service. The installation was complemented by a waterfall around the silk and kinetic sphere, symbolizing the underwater world from which a new story is born ]